Remember that commercial last year for the Samsung Galaxy S III poking fun at the iPhone? Well a series of Anti-Apple Ads have been called the “Tipping Point” for Samsung. In an interview with Australia’s chief marketing officer Arno Lenior, he told Adnews that mocking the Apple loyal fanboys really marked Samsung’s coming-of-age as a powerhouse in not only smart phones, but consumer electronics. Lenior stated that Samsung is marketing itself as the “Challenger” by researching heavily on development in order to keep the edge in the market. This is a brilliant strategy since like me, many have started to see Apple as losing the battle to stay ahead of the game. Apple seems to instead have focused more on the tablets.
The iPhone doesn’t even seem to compete and in a survey with the American Customer Satisfaction Index, Samsung’s Galaxy S III and Galaxy Note II were both ahead of the Apple iPhone 5. I switched out my iPhone 5 for the new Samsung Galaxy S4 and haven’t regretted it since.
Of course the fanboy’s out there all still bash anything other than Apple, but I had to look objectively, I want the competitetive edge when it come to my consumer electronics, I truly want the “Next Big Thing” when it comes to mobile devices. Apple seems to be taking the approach of, “if it ain’t broke, why fix it” attitude. Don’t get me wrong, the iPhone is the innovator and original smart phone that started a revolution, but it’s time to get more competitive and stay ahead of the game by giving the consumer what they want. For me that comes with expandable physical storage, ability to swap out batteries and a larger screen size, not just longer! Either way I’m not sure if we will see such enhancements in the next iPhone offering, therefore I will remain a user of the Samsung myself. Whichever way you go, Apple or Samsung, it seems to just boil down to personal preference and you can’t go wrong with either.